Recherchetool für Materialien As cheap as humanly possible: Why consumers care less about worker welfare Despite publicised worker-welfare violations, many fashion retailers continue to post record sales and profits, indicating that consumer concern does not always translate at the cash register. Research has shown that worker welfare is a less salient area of concern for fashion consumers, and the aim of this research is to investigate the reasons why this may be the case. Due to the exploratory nature of the research, a qualitative methodology was deemed the most appropriate. Twenty-one semi-structured interviews were conducted with Australian fast-fashion consumers to investigate the underlying reasons worker-welfare violations are less likely to elicit pro-social consumer behavioural change and are a less salient area of concern. Herausgeber*in/Autor*in: Journal of Fashion Marketing and Management; Autor*in: Tara Springer, Alice Payne, Gary Mortimer Medienart: Hintergrundinformation Erscheinungsjahr: 2021 Zielgruppe: Student*innen, Dozent*innen Sprache: Englisch Umfang: 42 SeitenBezug: kostenfrei zum Download Suchbegriffe: Arbeitsbedingungen, Fast Fashion, Konsummuster, Konsumkritik, Nachhaltig Konsumieren Ähnliche Materialien Eco-Friendly and Fair – Fast Fashion and Consumer Behaviour Consumer Behaviour and Sustainable Fashion Consumption Green Fashion Retail Sustainable Fashion - Governance and New Management Approaches The True Cost zurück
